The MESSAGE Model of Accelerated Training and Teaching
The MESSAGE Model is a framework for design and delivery that respects what we currently know about how the brain naturally learns, creates and communicates. Whilst MESSAGE as a model is at the heart of our trainer and teacher development, as well as our programme designs, it is also a transferable model for creativity, communication, sales and customer delight.
The Model works in 7 Phases - and some phases remain active throughout the process. MESSAGE is a mnemonic acronym:
- Mindset
- Entrance
- Share (and then) Switch Ownership
- Store
- Act
- Go-again
- Engage
You can discover more about MESSAGE in my Gower publication, 'The Accelerated Trainer' - which can be ordered by clicking on this link.

